In March 2016, M&M Meat Shops announced that they would change their name to M&M Food Market. Searchlight appointed a chief executive officer, Andy O'Brien, and a chief financial officer, Sam Florio. In July 2014, the brand was assumed by private investment firm Searchlight Capital Partners, and partners. M&M Food Market has since launched a mobile app that allows Real Reward members to see their exclusive product offerings. In early 2018, M&M announced a name change to their loyalty program, re-branding it as Real Rewards. Over time, the program grew to include special reward vouchers periodically available for over 8 million MAX members and special email offers sent through the eMAX newsletter. It is not a points-based program, but rather rewards customers with special in-store sale pricing not available to other customers. In 2001, M&M launched the MAX Rewards loyalty program that would give members special pricing in-store and entries into exclusive contests. In 2022 Parkland Corporation acquired M&M's for $322 million. In the summer of 2019, M&M Food Market announced a partnership with Instacart allowing for customers to order their groceries online and have them delivered right to their door. Īlthough it originally focused on cuts of meat, it has expanded its offerings to prepared meals, appetizers, pizza, pasta, seafood, desserts and single servings, including meatless items to appeal to vegetarians. Some of Mac's family members, including Guy Voisin, also work for the company. M&M opened its first store in Yukon in 2004 (at Whitehorse) and in the Northwest Territories in 2006 (Yellowknife). M&M entered Quebec in 1992 and in 1997, it entered the western provinces by acquiring the business of Jeffrey's Food, based in Edmonton, Alberta in 1993. Since then, it has expanded to over 425 stores across Canada. Mac's brother and co-owner, Greg Voisin, became director of franchising in the mid-1980s. M&M opened its first new franchise in nearby Cambridge, Ontario, in 1982. In addition to the head office in Mississauga, M&M has regional offices in Montreal, Quebec and Calgary, Alberta. Store employees are known as "Meal Advisors," who are trained to assist customers by suggesting products and meal ideas. M&M locations are generally small outlets in strip malls, consisting of several freezers and a counter acting as a point of sale. But because they could be stored over a longer term, could be sold at a price comparable to supermarket meats. The partners discovered that flash-frozen meats retained their freshness with Canadian-grown (Health Canada safe) meats with no steroids, added preservatives and no torture farms. Voisin's and Nowak's original business model was to provide good quality meat at lower prices. M&M was founded by Michael "Mac" Voisin and Mark Nowak in Kitchener, Ontario, in 1980. 3 Charity BBQ Day and Corporate Sponsorship.
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